Aesthetics + Efficiency = Unity.
This is my simple formula for each time I embark on a new challenge to create.
Aesthetics has always been evident to me. It is the way the table of contents on a cereal box becomes an exciting play of negative space and stylised font. Sometimes it is how the vapor trail of a passenger jet conjures an idea of sweeping parallel lines. It can even be how seeing a jarring design sparks epiphany and informs my instincts for a later project.
Aesthetics is an inclination for beauty and appeal.
Efficiency is a painstaking journey. An imposing mountain that I feel compelled to climb. It understands human nature, technology, and how experience shapes every moment of our day—being ever-mindful of how small tweaks and implicit signals alter our behavior and how to translate that into a fulfilling experience.
Efficiency is a thorough understanding of the context of life.
Each project I work on requires dedication and intelligence to turn that habitual inspiration into a powerful, functional ending. The way the science and precision of use meet with the creative spark delivers unique and novel ways to create.
Unity is how I work, creating harmony between the utilitarian and the inspiring.
My roles at Southbank Software, My Occ Health Record, SixSix, and most recently BrewAI, have allowed me to hone this vision. Projects like designing geo-filters for Snapchat, a registration platform for Football Australia, or a new boarding app for Qantas enable me to extend my understanding of these principles. Each element of UX or UI design invigorating and validating this vision.
Ultimately, all my designs are motivated by this same formula. I ambitiously hope that this body of work will demonstrate this.
SaaS Application / February 2023 - Present
Native Application / November 2018
SaaS Application / April 2022 - December 2022
IaaS Application / September 2016 - March 2017
SaaS Application / January 2022 - April 2022
SaaS Application / January 2021 - December 2021
PaaS Application / April 2017 - December 2020
Native Application / October 2015 - March 2017
July 2015 - December 2015
IaaS Application / October 2015 - March 2017
PaaS Application / March 2019 - December 2020
February 2018 - July 2020
My passion and goal is to design and create positive experiences for users.
February 2023 - Present
The BrewChat platform enables you to customise and create private Large Language Models (LLMs), harnessing the power of generative AI to help your business streamline operations, enhance data interactions, and achieve tasks faster.As the Creative Design Lead, I’m a key member of the executive team, collaborating with company directors and the CEO. In addition to my design responsibilities, I oversee the direction of the product and engage in project management. I lead research and ideation sessions, develop wireframes, user flows, interactive prototypes, and high-fidelity designs, while also conducting user testing and building a design system. I facilitate workshops and present prototypes to the team and stakeholders, ensuring alignment on design direction and project goals, which enhances the overall success of our initiatives..
Click Here to view the project.
April 2022 - December 2022
Football Australia is the governing body of football in Australia and is a member of Fédération Internationale de Football Association (FIFA), the international governing body for football.I joined a large team that included designers, developers, product strategists, and product managers. My role involved conducting research, creating wireframes and user flows, developing interactive prototypes to validate concepts, high-fidelity designs, and user testing. I contributed to a comprehensive design system and facilitated workshops with clients and critical stakeholders. Additionally, I wrote and defined product requirements and the roadmap, ensuring alignment with strategic goals, while collaborating closely with developers to implement designs that supported this vision.
Click Here to view the project.
January 2021 - December 2021
My Occ Health Record (MOHR) is a versatile platform that securely collects and stores employee health data and can turn static data into real-time insights.Working as a UX/UI Designer, collaborating with the head of product, head of engineering, business analyst, and development team on the application. I refined existing designs, conducted user research, created wireframes, developed user flows, and produced high-fidelity designs. Additionally, I led workshops with the managing director and key stakeholders, and worked closely with developers to implement new features. I also introduced practices and streamlined the developer handover process, enhancing efficiency and collaboration within the team.
Click Here to view the project.
March 2019 - December 2020
ProvenDB is a Blockchain-enabled database service application made by Southbank Software.Collaborating closely with the CTO and development team from the early discovery stages, I conducted research, created wireframes, developed user flows, and produced high-fidelity designs. I also introduced new practices and streamlined the developer handover process, enhancing team efficiency and collaboration. My efforts contributed to ProvenDB’s acquisition by cybersecurity technology company OneSpan for $2 million.
Click Here to view the project, or visit my blog post: ProvenDB Brand Identity.
July 2015
Snapchat is an American multimedia messaging application. One of the principal features of Snapchat is that pictures and messages are usually only available briefly before they become inaccessible to their recipients.My illustrated skyline of Melbourne was selected as an official Snapchat geofilter for the city of Melbourne. It was used by over 6,000 people in Melbourne by mid-2016.
Click Here to view the project.
October 2015 - March 2017
Qantas Mobile Boarding is designed and manufactured made by Elenium Automation. The application is often used during peak traffic hours; customer service agents equipped with the application can tackle long boarding lines.I collaborated closely with the CEO, product managers, and development and hardware teams. I managed daily tasks that included user research, wireframing, concept development, and producing high-fidelity designs.
Click Here to view the project.
Kalid's a team player, with a very passionate and humble attitude toward his work, and is always looking to see where he can further support the team in achieving the best outcome.
Damien Boccamazzo
Senior Product Manager at SixSix
Kalid brings a great deal of experience in how to design great interfaces. He helped us think about how to design and to work more effectively with our technical team.
Brian Borowsky
Head of My Occ Health Record
Kalid takes on challenges with a can-do attitude, is able to learn a domain quickly, understand a customers problem, and delivers high quality designs exceeding client expectations.
Siva Kamaraj
Business Analysis at Versent
Kalid's work is of the highest possible standard, and I couldn't recommend him more. He produces gorgeous designs and effective user workflows.
Guy Harrison
CTO at ProvenDB
Let's work together and build something extraordinary! Email Me.