Aesthetics + Efficiency = Unity.
This is my simple formula for each time I embark on a new challenge to create.
Aesthetics has always been evident to me. It is the way the table of contents on a cereal box becomes an exciting play of negative space and stylised font. Sometimes it is how the vapor trail of a passenger jet conjures an idea of sweeping parallel lines. It can even be how seeing a jarring design sparks epiphany and informs my instincts for a later project.
Aesthetics is an inclination for beauty and appeal.
Efficiency is a painstaking journey. An imposing mountain that I feel compelled to climb. It understands human nature, technology, and how experience shapes every moment of our day—being ever-mindful of how small tweaks and implicit signals alter our behavior and how to translate that into a fulfilling experience.
Efficiency is a thorough understanding of the context of life.
Each project I work on requires dedication and intelligence to turn that habitual inspiration into a powerful, functional ending. The way the science and precision of use meet with the creative spark delivers unique and novel ways to create.
Unity is how I work, creating harmony between the utilitarian and the inspiring.
My roles with Elenium Automation, Southbank Software, My Occ Health Record, SixSix, and most recently with BrewAI have allowed me to hone this vision. Projects like designing geo-filters for Snapchat, a registration platform for Football Australia, or a new boarding app for Qantas enable me to extend my understanding of these principles. Each element of UX or UI design invigorating and validating this vision.
Ultimately, all my designs are motivated by this same formula. I ambitiously hope that this body of work will demonstrate this.
SaaS AI Application / February 2023 - Present
Native Application Prototype / November 2018
SaaS Application / April 2022 - December 2022
Native Application / September 2016 - March 2017
SaaS Application / January 2022 - April 2022
SaaS Application / January 2021 - December 2021
Native Application / April 2017 - December 2020
Native Application / October 2015 - March 2017
July 2015 - December 2015
Native Application / October 2015 - March 2017
SaaS Application / March 2019 - December 2020
February 2018 - July 2020
My passion and goal is to design and create positive experiences for users.
February 2023 - Present
The BrewChat platform enables you to customise and create private Large Language Models (LLMs), harnessing the power of generative AI to help your business streamline operations, enhance data interactions, and achieve tasks faster.As the Head of Design at BrewAI, I play a pivotal role within the executive team, collaborating closely with company directors, the CEO, and software engineers.
I serve as the design adviser on BrewChat, leading research, creating wireframes, ideation (sketches), user flows, interactive prototypes to validate concepts, design systems, and high-fidelity designs. Additionally, I lead workshops involving key stakeholders and directors, contributing significantly to the overall design direction and success of the BrewChat platform.
Click Here to view the project.
April 2022 - December 2022
Football Australia is the governing body of football in Australia and is a member of Fédération Internationale de Football Association (FIFA), the international governing body for football.I collaborated alongside a team of designers, developers, product managers, product strategists, business analysts, and the head of design, starting from discovery and ending with a developer-ready handover.
I conducted research, wireframes and ideation sketches, developed user flows, created interactive prototypes to validate concepts, design systems, high-fidelity designs, facilitated workshops involving JPOs and critical stakeholders from Football Australia, worked with developers to implement procedures, provided advice supporting our strategic roadmap, and presented them to high-level stakeholders.
Click Here to view the project.
January 2021 - December 2021
My Occ Health Record (MOHR) is a versatile platform that securely collects and stores employee health data and can turn static data into real-time insights.I collaborated alongside the head of product, the head of engineering, the business analyst, and onshore and offshore development teams.
I carried out research, wireframes, ideation (sketches), user flows, interactive prototypes to validate concepts, material designs, high-fidelity designs, I was involved in user testing, led workshops involving the managing director and key stakeholders from My Occ Health Record, and worked daily with developers to implement new features and refining existing ones.
Click Here to view the project.
March 2019 - December 2020
ProvenDB is a Blockchain-enabled database service application made by Southbank Software.I worked alongside the CTO and development team as an end-to-end designer on this project, beginning from discovery, moving to design, and ending with a developer-ready handover.
I researched, and created wireframes, ideation (sketches), user flows, and interactive prototypes to validate concepts, material designs, and high-fidelity designs, worked with developers to implement procedures, and provided recommendations toward our strategic roadmap.
Click Here to view the project, or visit my blog post: ProvenDB Brand Identity.
July 2015
Snapchat is an American multimedia messaging application. One of the principal features of Snapchat is that pictures and messages are usually only available briefly before they become inaccessible to their recipients.In mid-2015, Snapchat announced they would accept submissions for Snapchat geofilter designs.
My submitted design was chosen by Snapchat to be an official geofilter for the city of Melbourne. It was recorded to have been used by more than 6,000 people in Melbourne in mid-2016.
Click Here to view the project.
October 2015 - March 2017
Qantas Mobile Boarding is designed and manufactured made by Elenium Automation. The application is often used during peak traffic hours; customer service agents equipped with the application can tackle long boarding lines.I worked alongside the CEO, business analyst, and development and hardware teams.
I carried out research and created wireframes, user flows, interactive prototypes to validate concepts, high-fidelity designs, and worked with developers to implement procedures.
Click Here to view the project.
Kalid's a team player, with a very passionate and humble attitude toward his work, and is always looking to see where he can further support the team in achieving the best outcome.
Damien Boccamazzo
Senior Product Manager at SixSix
Kalid brings a great deal of experience in how to design great interfaces. He helped us think about how to design and to work more effectively with our technical team.
Brian Borowsky
Head of My Occ Health Record
Kalid takes on challenges with a can-do attitude, is able to learn a domain quickly, understand a customers problem, and delivers high quality designs exceeding client expectations.
Siva Kamaraj
Business Analysis at Versent
Kalid's work is of the highest possible standard, and I couldn't recommend him more. He produces gorgeous designs and effective user workflows.
Guy Harrison
CTO at ProvenDB
Let's work together and build something extraordinary! Email Me.