June 2013 - June 2020
A logo is an integral part of a company or a project's identity. It should combine lots of magic ingredients to succeed: distinctive graphics, memorable feelings, and an unmistakable message.
When a designer is assigned to create a logo, this can be a demanding task. As a creator, it is an opportunity that often is the most daunting and yet the most exciting to tackle. It involves a tremendous amount of research and brainstorming. At times dozens of iterations of the logo are made before creating a final version that becomes the face of a brand.
Here is a collection of logos that demonstrate my breadth of knowledge and experience in branding, showcasing my ability to create distinctive and impactful logos.
Illustrator / May 2019
Winner Takes All is a clothing brand for personal training and to promote health and wellbeing. I was hired freelance to design the brands logo. The logo was designed as an emblem so it was recognisable and quick to identify. The centered image of a dumbbell depicts strength and the stars are to highlight the concept of winning.
Illustrator / August 2018
Lendoop allows users to hire or to rent unused household or leisure items online for a profit. I was hired freelance to design the company logo and stationery. The logo is a custom typeface font which incorporates an infinity icon in the O's to signify an everlasting and cyclical exchange between customers.
Illustrator / May 2015
Tarweeah Kitchen is a small catering business that specialises in Mediterranean cuisine. I was hired freelance to design the company logo and its food and beverage packaging. The word "Tarweeah" means breakfast in Arabic. The custom Arabic typeface is intended to be reminiscent of a smile framing the translated English typeface.
Photoshop / May 2016
Avant Garde Agency is a digital marketing and development agency. I was hired freelance to design the company logo. The composition of the letters 'A' and 'G' in the logo reveals an experimental or unorthodox custom typeface, which is typically characterized by Avant-garde design.
Illustrator / June 2018
Cirro develops software and offers data exploration and analysis solutions. The logo was designed during my employment at Cirro. The word "Cirro," meaning "curl," describes a high cloud that is usually composed of wispy ice crystals. The Cirro logo has been designed to communicate just that with the use of the cloud and wave-like curves. A cloud image is often used in tech to depict storing data.
Illustrator / June 2020
Time Framed specialises in framing typeface mementos to celebrate special moments. I was hired freelance to design the company logo. The logo was specially crafted to be used as a stamp in the corner of each Time Framed image.
Illustrator / April 2017
dbKoda is an open-source database development and admin tool. The logo was designed during my employment at Southbank Software. The 3D logo utilises DBK, the company acronym, to create a box or database shape. The text is written in camelcase, a style widely used in programming.
Illustrator / November 2017
Unclique is a podcast that battles with discussions about everyday issues. I was hired freelance to design the podcast logo. The logo features a custom typeface that is divided into two equal parts to illustrate the topics discussed on the podcast.
Illustrator / January 2017
Aviate Airways is a fictional airline created and designed for demo purposes for Elenium Automation. Elenium Automation specialises in self-service technology and applications. The logo was designed during my employment at Elenium. The abstract logo depicts two intersecting a's, resembling two arrows pointing skyward, forming a bird's-eye view of a soaring object.
Illustrator / October 2014
This 20's themed Grand Hyatt logo was designed for a Great Gasby themed employee Christmas Party during my employment at Grand Hyatt Melbourne. The logo is heavily inspired by the art deco style of the 1920s and 1930s. The logo is echoic of a 1922 Rolls-Royce bonnet. The owl used is a common theme in the hotel, nodding to Australia's indigenous traditions.
Photoshop / May 2015
Laziz Cafe & Bar is a small cafe that specialises in Mediterranean cuisine. I was hired freelance to design the company logo. The word "Laziz" means sweet or pleasant in Arabic. The typeface used is robust, bold, and easy to read. The icon showcases a birds-eye view of a cup and saucer.
Illustrator / July 2018
Mylk'd specialises in raw, soy-free, and vegan almond milk. I was hired freelance to design the company logo and milk bottle labels. The logo was deliberately created as an outlined icon to use as a stamp, referencing the practice of branding cattle. It portrays an almond being milked or extracted.
Illustrator / June 2013
Innovation Kitchen was a Grand Hyatt Melbourne invention that allowed employees to make anonymous suggestions to improve working environments. The logo was designed during my employment at Grand Hyatt Melbourne. The logo was designed to feature a serving cloche covering the word "kitchen," suggesting a secret or mysterious idea.
Illustrator / March 2019
ProvenDB is a Blockchain-enabled database service application. The logo was designed during my employment at Southbank Software. The wordmark logo uses the letter 'v' as a tick icon to symbolise that something has been successfully proven, conveying a sense of trustworthiness.